FAQs
What is Principal’s Daughter?
Principal’s Daughter is a luxury home-textile brand creating bedding, throws, pillows, and other textiles and décor for the home. Founded by Julianne Casper, the brand is rooted in a belief in heritage craftsmanship, exceptional materials, and the idea that the most meaningful pieces in a home should become more beautiful and cherished with time.
Principal’s Daughter combines contemporary design with traditional textile craftsmanship, creating heirloom-quality pieces intended to live with you for years rather than seasons.
What does the name Principal’s Daughter mean?
The name Principal’s Daughter honors founder Julianne Casper’s father, who was a high school principal. His values of integrity, hard work, responsibility, and care for others deeply influenced Julianne and the way she approaches both life and business. The brand’s philosophy is also rooted in family history.
Julianne was inspired by her grandmother’s wool blankets, which had been cherished by the family for more than 85 years. Those blankets became an early example of what well-made textiles can mean: not simply something functional, but something that gathers history, memory, and beauty through years of use.
Who founded Principal’s Daughter?
Principal’s Daughter was founded by Julianne Casper, a San Francisco–based founder and creative director recognized in San Francisco magazine’s Women of Style feature. Over years of working in real estate and developing her own interiors, Julianne cultivated a distinctive eye for color, texture and proportion—an approach that now shapes the brand’s collections.
Inspired by her grandmother’s cherished wool blankets and her travels through Puglia, Italy, Julianne created Principal’s Daughter to bring together personal history, contemporary design and heritage Italian craftsmanship. Her vision is to create exceptional textiles that bring beauty to everyday life and become part of a home’s story, kept and cherished across generations.
Where are Principal’s Daughter products made?
Principal’s Daughter specializes in textiles crafted in Italy. Italian textile craftsmanship is central to the brand’s identity and reflects the founder’s interest in preserving traditional techniques while bringing them into a contemporary interior context.
What makes Principal’s Daughter different from other luxury bedding brands?
Principal’s Daughter brings heritage Italian craftsmanship to contemporary home textiles. Made in Italy using heritage looms, our pieces reflect a dedication to exceptional fibres, distinctive texture and thoughtful design.
Our signature bouclé contains 44% alpaca, blended with 39% virgin wool and 17% recycled nylon—a generous alpaca content that gives the textile its characteristic softness and warmth.
Our approach to sustainability centres on considered material choices and longevity. We work primarily with fine natural fibres, creating pieces intended to be lived with, cherished and kept for years. Through texture, proportion and colour, our bedding becomes an expressive part of the interior.
Is Principal’s Daughter a luxury bedding brand?
Yes. Principal’s Daughter is a luxury home-textile brand chosen by leading interior designers, including members of the Architectural Digest AD100, and discerning private clients.
Made in Italy using heritage looms and exceptional fibres, our pieces combine distinctive design with traditional textile craftsmanship. They are created for interiors where material, texture and quality are considered as carefully as furniture and art.
What does “luxury” mean to Principal’s Daughter?
Luxury begins with exceptional materials and the skill of the maker. It is felt in the softness of alpaca, the depth of a woven texture, the drape of linen and the care given to every finish.
For Principal’s Daughter, luxury also means longevity: creating beautiful, thoughtfully made pieces that become part of a home’s history and more meaningful with time.
Why are Principal’s Daughter products considered investment pieces?
Our pieces are designed to be lived with rather than replaced seasonally. We select fibers for their quality, longevity, texture, and performance, and many of our designs are intentionally timeless. Natural materials such as linen, wool, and alpaca can develop greater softness and character through use, making the passage of time part of the design rather than something to hide. Our philosophy is simple: make something exceptionally well, and make something worth keeping.
What are Principal’s Daughter products made of?
We work primarily with natural and heritage fibers, selected for their quality, longevity, texture, and performance.
Our bouclé line is composed of 44% responsibly sourced alpaca, 39% virgin wool, and 17% recycled nylon, chosen to provide warmth, structure, and long-term durability while maintaining softness and resilience over time.
Our linen is a blend of 50% Belgian linen and 50% Italian linen, woven for strength, breathability, and a refined hand that improves with age.
Across all collections, over 85% of our materials are natural fibers, chosen not only for their feel, but for their ability to withstand regular use and remain beautiful over years of living.
What makes Principal’s Daughter products sustainable?
Sustainability at Principal’s Daughter is rooted in materials, scale, and intention, rather than trend-driven claims.
We prioritize:
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A high percentage of natural fibers that age well and reduce the need for replacement
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Responsible sourcing and European production with established textile partners
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Small-batch manufacturing, minimizing excess inventory and waste
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Timeless design, intended to live with you for years, not seasons
We believe sustainability means making fewer, better things—and standing behind them.
What is alpaca, and why is it considered so exceptional?
Alpaca is a natural fiber shorn from alpacas, native to the Andes and prized for centuries for its strength, softness, and longevity. Unlike many fibers used in modern textiles, alpaca offers a rare combination of performance and refinement.
What makes alpaca exceptional:
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Remarkable durability and strength
Alpaca fibers are stronger and more resilient than sheep’s wool, meaning they resist more stretching, and breakdown over time -
Naturally clean
Alpaca is antimicrobial and antibacterial, allowing it to resist odors and remain fresh longer—often requiring less frequent cleaning than cotton or synthetic fibers. -
Thermal regulation
The hollow structure of alpaca fibers helps regulate temperature, providing warmth without weight and comfort across seasons. -
Soft without chemical treatment
Alpaca is naturally smooth and soft, eliminating the need for harsh chemical processing often used to soften other fibers. -
Low environmental impact
Alpacas are gentle on their environment, and the fiber is renewable and biodegradable, making it a responsible choice when sourced thoughtfully.
Alpaca is “magical” not because it is rare or precious, but because it performs beautifully and quietly—aging well, wearing in rather than out, and aligning with the idea that true luxury is material integrity and time.
What is the best way to wash the bouclé?
Our bouclé is dry clean only. We recommend professional dry cleaning approximately once per quarter, depending on use. (just like your favourite wool suit)
Alpaca fiber is an exceptionally clean material—naturally antimicrobial and antibacterial, and notably cleaner than cotton. Because of this, the fabric resists odor and buildup, allowing it to remain fresh with less frequent cleaning than many conventional textiles.
Between cleanings, we suggest:
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Regular airing or light shaking
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Spot blotting with a dry cloth if needed
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Avoiding moisture, agitation, or home washing, which can compromise the bouclé’s texture and structure
Proper care will preserve the fabric’s loft, structure, and longevity over time.
How should I care for other Principal’s Daughter textiles?
Care instructions vary by material and are included with your purchase. We generally recommend professional dry cleaning or fiber-appropriate care to preserve texture, structure, and longevity.
Where do orders ship from?
All orders ship from our San Francisco workshop.
How long does it take for my order to ship?
Orders typically ship within 72 hours of purchase. You will receive a confirmation email with tracking information once your order has been dispatched.
Do you ship internationally?
Yes, we ship internationally. Please note that customs duties, taxes, and import fees are not included in your order total and are the responsibility of the recipient.
What is your return policy?
Returns or exchanges are accepted within 7 days of delivery, provided the item is unused and in its original condition. A 10% restocking fee applies to all returns.
How do I initiate a return or exchange?
To begin a return or exchange, please email ciao@principalsdaughter.com within 7 days of receiving your order. Please include your order number and reason for return.
Are your pieces limited edition?
Yes. Principal’s Daughter operates on a small-batch model. Many items are produced in limited runs and may not be restocked once sold out.
Do you offer custom orders?
Select custom, hospitality, and trade inquiries are considered on a case-by-case basis. Please contact ciao@principalsdaughter.com with details about your project.
Do you offer trade accounts?
Please fill out our trade application HERE and we will review your information.
How can I contact Principal’s Daughter?
For all inquiries, please email ciao@principalsdaughter.com. We aim to respond within 1–2 business days.