Principal’s Daughter is a brand deeply rooted in family, tradition, and a passion for timeless craftsmanship. The name honors founder Julianne Casper’s father, a dedicated high school principal, whose values of integrity, hard work, and care for others profoundly shaped Julianne's approach to life and business.

The inspiration behind Principal’s Daughter stems from Julianne’s childhood memories of her grandmother’s wool blankets—beautifully crafted heirlooms that have endured for more than 85 years. These blankets, a daily reminder of longevity and artistry, sparked Julianne’s appreciation for the value of well-made, lasting home essentials.

While traveling through Puglia, Italy, Julianne discovered a culture of craftsmanship that resonated with these values. Italian artisans, who have preserved traditional techniques for generations, create fabrics that weave stories of skill and dedication. Inspired by this, Julianne set out to establish a brand that seamlessly blends modern design with the heritage craftsmanship she encountered in Italy.

Principal’s Daughter specializes in luxury bedding and textiles, all meticulously crafted in Italy to meet the highest standards of quality and sustainability. Each blanket, throw, and linen embodies both beauty and durability, reflecting the brand’s commitment to creating heirloom pieces that can be cherished for years to come. Through Principal’s Daughter, Julianne aspires to bring warmth, tradition, luxury, and elegance into homes, much like her grandmother’s blankets did for her family. The brand represents more than just textiles—it carries forward a legacy of luxury craftsmanship, sustainability, connection, and the comforts of home.